It's crazy looking and comparing online with some companies at just how much difference there can be (even with the exchange rate factored in!). Often I find myself buying online and paying a little extra for postage to get the products I love without the bump up for Australian stores. Of course I would love to support Australia and it's retail industry, but when it appears to make a mockery of us, why would I sit down and accept it?
As an example:
MAC currently have a separate website for Australia.
Lipstick = $36 in Australia, or $15 US on the US website - more than double for Australia.
Single eye shadow = $33 in Australia, or $15 US on the US website - more than double again.
And that's just one company as a quick example!
Illamasqua's campaign can be seen here: http://www.illamasqua.com/fairpriceforbeauty?utm_source=Communicator&utm_medium=Email&utm_content=Untitled&utm_campaign=150812+-+fairprice
In a recent email they advised that they have 10,000 signatures already in just 10 days, and aim to hit 25,000 so that they can take a stand and drop their prices.
I think it's about time someone stood up against the unjustified inflation we are subjected to in Australia, and I'm glad it was an amazing company like Illamasqua. I can't wait to buy more from them once their prices drop (I already can't resist at the inflated prices!). Hopefully this creates enough stir to get other areas thinking about their high prices too. We're asked to pay a lot more for a LOT of products in Australia, then the shops wonder why we turn to online shopping instead. Please! Give me a break.
I don't claim to know the ins and outs of every part of trading, but I would love to support Australian stores more, so I really hope this takes off. I've already noticed before this campaign was launched that Mecca and Kit have dropped their prices on a lot of brands, including one of my favourites Origins! Hooray!
What do you think about Illamasqua's campaign? Have you signed up to fight for a fair beauty price already? x